#TeamTotalKare Archive - Totalkare
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Totalkare’s success can be attributed to three key areas - our experience, the quality of our products and the expertise of our staff. Our area sales managers, engineers and support staff all work tirelessly to ensure the purchase and continued use of your Totalkare equipment is as smooth a process as possible. Our reputation as the UK’s preferred provider of heavy-duty workshop solutions is built on our unrivalled customer service and dedicated support provided throughout the lifecycle of all products sold.

#TeamTotalkare is a mix of personalities with a diverse range of talents and knowledge. Our open, supportive company culture enables us to respond positively to changing market demands and we see that as an asset.

David Hall

David joined Totalkare as Managing Director in May 2018, bringing with him a detailed knowledge of lifting products and a wealth of experience across a range of product and service businesses, with a particular focus on delivering excellence for the customer. Together with the Totalkare team, David is committed to continuously improving the Company’s offering in product, service and training to support steady growth and enhance Totalkare’s reputation as the best heavy-duty workshop solutions provider in the industry.

Outside work, David is a keen supporter of Aston Villa FC, enjoys keeping fit by regularly running 10k and half-marathons, and spending time with his family.

Mike Lord

Mike is a highly successful serial entrepreneur. He led Minivator from £5m to £50m in revenue over a decade of successful growth, concluding with a double digit EBITDA multiple exit valuation.

Mike is Non-Executive Chairman at Totalkare, and has been a significant shareholder since 2010.

He is also the CEO at Stiltz Ltd, a fast growing home lift business, and a Non-Executive Director at LightwaveRF Plc.

James Radford

James started working at Totalkare in October 1992 as a trainee selling ancillary products and dealing with major repairs. Throughout his time with the Company, James covered the Midlands, South East, Scotland and Ireland. James was appointed to the Board in 2002 in the role of Sales & Marketing Director, overseeing consistent growth in the 19 years that followed before stepping back to the role of Non-Executive Director in 2021.

Away from the office, James is a Worcester Warriors RFC season ticket holder and a keen amateur tri-athlete.

Peter Geobey

Peter was part-time Finance Director with Totalkare for nine years, stepping back into a Non-Executive Director role following the appointment of Surbjit Gogna at Totalkare’s full-time Finance Director in 2021.

He is a qualified Chartered Accountant with over 20 years’ experience with SME businesses.  Peter is also the CFO of Stiltz Ltd, a fast-growing home lift business.

Away from work, Peter is a West Bromwich Albion FC season ticket holder and a member at Warwickshire CCC.

Surbjit Gogna

Surb joined Totalkare in 2021 as Finance Director bringing a wealth of knowledge and experience having worked in senior finance roles for many years. He has experience of working in organisations of varying sizes from SMEs to fully listed businesses and companies that have traded in the UK, Europe, Asia and the US. Surb has worked in different industry sectors from manufacturing, automotive services, consulting, legal and recruitment.


Having a young family occupies most of Surb’s time outside of work but he does enjoy following Liverpool FC, watching stand-up comedy, theatre, travelling and fine dining.

Paul Fellows

Paul joined Totalkare in 2019 as Workshop Supervisor to manage the workshop team and oversee the day-to-day coordination of activities and scheduling. He brings with him plenty of experience after nearly 14 years at Jaguar Land Rover and seven at a tier one automotive supplier.

A West Bromwich Albion FC season ticket holder, you will often find him at the football, socialising, or planning the next trip or holiday in his spare time.

Brian Young

Brian has been Totalkare’s national account manager since 2007 and also covers parts of Northern England. Brian first joined the Company in 1998 as salesman for the North and, after a short stint working elsewhere, returned to Totalkare in 2007.  Since then Brian has built successful and enduring relationships with key customers nationwide.

Away from the office, Brian is a keen cyclist and Liverpool FC season ticket holder.  A man of many talents, in his early career he spent several years working in a bakery, achieving City & Guilds qualification in the process!

Adam Bowser

Adam joined Totalkare in 2009 after previously working for Lloyds Banking Group.  Initially, Adam’s remit was to deliver special projects whilst covering the Midlands area, but he was soon promoted to Area Sales Manager and has covered the South East region for Totalkare since 2010.  Following consistently high performance, Adam was promoted to the role of Sales Director in 2021.

Away from the office, Adam is a keen rugby player and plays for Stourbridge Rugby Club.

Nigel Poynton

Nigel has worked in the garage equipment industry for over 14 years selling into both the car and commercial markets. His first role in garage equipment was as an engineering coordinator and then transitioned to the sales department and became a sales and key account manager. Having worked in the industry for several years, Nigel has a wide range of knowledge on garage equipment and was keen to join Totalkare as he was looking for a fresh challenge, in a firm that holds an excellent reputation.
In his spare time, Nigel enjoys spending time with my family, as having 5 children keeps him busy!
He is a keen Sheffield United fan and enjoys watching Boxing and UFC.

George Georgiou

George Georgiou is the Area Sales Manager for the South West for Totalkare.  Originally starting in marketing and internal sales back in 2002, George has held various roles during his time at Totalkare, including covering the whole of the UK as the Company’s Service Contract Executive.

Prior to joining Totalkare, George was a professional footballer and played for several clubs in Cyprus, most notably Apoel Nicosia.  These days George is a keen actor away from work, appearing in many amateur dramatic productions in the West Midlands.

Jack Longstaff

Jack joined Totalkare in late 2017. He brings with him over four years’ sales experience within the motor vehicle industry and prides himself on his ability to build rapport and long-lasting relationships with many kinds of people from different walks of life.

Having once upon a time been on the books at Leeds United FC, Jack still enjoys playing football at an amateur level as well as watching his favourite team – Huddersfield Town FC.

John Ray

John has been in the motor trade since the age of 16 and is a trained Mechanic and MOT tester. He has experienced a variety of roles throughout his career from van driver through to Business Development Manager and Workshop Specialist. He spent four years working for a national workshop equipment company before joining Totalkare in 2020 to support customers in the South. He’s also a part time HGV driver, which satisfies his enjoyment of being around trucks.

Outside work John is a keen follower of all motorsports, including F1 and F2 stock car racing. He enjoys classic cars and is currently restoring an MX-5. He spends the rest of his time enjoying all that Devon and Cornwall has to offer with his partner.

Jessica Porter

Jess started Totalkare life in the Service Department before moving into Sales in 2016. As a result, she has an extensive knowledge of both the sales and service side of the business – but has yet to try the accounting team!

When Jess is not fulfilling her vital role selling ancillary products, arranging deliveries of lifts or managing repairs, she’s often to be found teaching at her local dance school.

Sinead Farnan

Sinead joined Totalkare in 2017 as After Sales Supervisor, ensuring the smooth running of the Service Department.  Since leaving school, Sinead has spent her entire career in the transport and logistics industry and has extensive experience in scheduling. She has very much enjoyed becoming part of the team and is excited for the future at Totalkare.

Sinead is quite the disco diva, and when the week is done you’ll often find her being the life and soul of a party or two!

David Hems

David joined Totalkare in 2008 and has held the role of Financial Controller for the Company throughout this time.  After training and qualifying as a Chartered Accountant at the start of his career, David worked for a die-casting firm for seven years before spending a further seven years in the project manufacturing industry.

Outside of work, he is a keen rock concert goer and enjoys a good pint of real ale.

Steve Braund

Steve heads up the Marketing department at Totalkare, with over a decade’s experience of marketing management in a number of industries including music, training, energy & utilities.  Prior to embarking on his career in marketing, Steve worked as both a graphic designer and journalist whilst also fronting and managing a moderately successful rock band in his spare time.

He enjoys going to gigs, good food, better wine and supporting Wolverhampton Wanderers FC.

Tristan Johnston

Tristan joined TotalKare’s Marketing Department in 2012 and has implemented numerous successful campaigns since then that have directly contributed to the Company’s success since. After getting more involved in other areas of the Company, he relinquished his marketing responsibilities to oversee the systems and processes within the business, including sales management, service scheduling and factory processes.  Most recently, Tristan has progressed to become a product manager overseeing the launch and development of new products to market.

Before working at Totalkare, Tristan had an interesting and diverse career path with roles in marine biology, print management and product development.